New email rules are just the beginning

Email deliverability is quietly breaking.

Google and Microsoft just rolled out tougher authentication rules, and a lot of businesses are already paying the price—emails going to spam, or not getting delivered at all.

A few weeks ago, a client called us:

They’d just launched a new campaign. Solid copy. Clean design. Great offer.

But their open rate? Basically zero.

We checked their DNS records. SPF and DKIM were fine. But they had no DMARC policy.

Thanks to Google’s new rules, their entire domain got flagged as suspicious.

Four days of emails vanished. Four days of lost leads.

And then came the harder part: proving to partners and vendors that they were secure.

This isn’t just an email issue. It’s a warning shot.

Big platforms are tightening the screws. Compliance standards are getting more complex. Customers are asking better questions. And most companies? They’re scrambling to keep up.

If you’re reacting to problems like this, you’re already behind.

The companies that win? They’re the ones who treat compliance as infrastructure—not overhead.

They don’t just pass security checks. They lead with them.

And in a world of rising scrutiny, that’s a serious competitive advantage.

P.S. - To all my new subscribers, this newsletter brings tech awareness, challenges, and other observations from 15 years in the industry, to help you simplify your life. If you found this useful, please share with a friend or leave a comment on topics you would like to see covered in the future. 👍

—Jared 

Text Me: 314.806.3912